Robert Harrison, Training Director and Lead Trainer at NLPCA
PROFESSIONAL COACHING CERTIFICATION

Build a Coaching
Program You Can Sell
and Personalize
for Every Client

Turn what you know into a clear signature offer. Learn how to evaluate each client, map a path to the results they want, lead purposeful sessions, and measure progress. Practice the full process with feedback and earn a certification based on demonstrated ability.

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STARTSNov 17, 2026
FORMAT10 live
sessions
TUITION$2,497
FLEXIBILITYStart
anytime

The first online lessons become available November 17. From that date forward, you can join and begin with the available lessons at any time, attend office hours throughout the year, and access recordings of classes you missed.

Next Live Cohort Begins

Tuesday, November 17, 2026 • 12:00 PM PST (GMT-8)

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DAYS
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HOURS
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MINUTES
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SECONDS
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THE PROBLEM

A Good Coaching
Conversation Needs
a Clear Path

You may already know how to listen, ask thoughtful questions, and help someone see a problem differently. You may have training in leadership, NLP, hypnosis, consulting, or another helping discipline. Yet turning those abilities into a complete coaching engagement presents a different set of questions.

Without a clear structure, each new client can feel like starting over. Sessions may be useful in the moment while the larger outcome remains hard to define or measure. It becomes harder to price the work, recommend a program confidently, and show a client how the pieces fit together.

01
Who exactly is your program for?
02
What result are you promising?
03
How do you explain the value of working together?
04
When a new client arrives with a complicated challenge, where do you begin?
05
How will you know whether the work is helping?

A toolbox is useful.A client also needs a path.

TOOLS
Communication skills
Communication
Skills
NLP and change methods
NLP & Change
Methods
Hypnosis techniques
Hypnosis
Techniques
Coaching skills
Coaching
Skills
CLIENT PATH
Present state
Present
State
Outcome
Outcome
Milestones
Milestones
Sessions
Sessions
Progress
Progress
THE THREE PARTS

Build the Program. Personalize the Path.Lead the Session.

01
Build a signature offer

Build a signature offer people can understand

Know exactly what you offer and how to explain its value.

  • Choose the people you want to serve.
  • Identify a meaningful transition or challenge they face.
  • Clarify the practical and emotional costs of that challenge and the outcome they want to achieve.
  • Design the stages of your program, its likely duration, appropriate methods, success measures, package, and price.
  • Learn to explain the offer through an evaluation conversation: understand the prospective client's situation, determine whether you are a good fit, and recommend an appropriate next step.
  • Leave with a defined audience, a compelling problem and outcome, a structured program, pricing and packaging, and a way to present the value of working together.
→
02
Create an individualized client roadmap

Create an individualized client roadmap

Create a clear path for the real person sitting in front of you.

  • When someone enrolls, establish a clear present state and a well-formed outcome.
  • Define what success looks like in observable terms: what the client will see, hear, feel, and do differently.
  • Set measures that will tell both of you that progress is happening.
  • Assess the client's goals, needs and values, previous attempts, obstacles, strengths, resources, and preferred communication and learning style.
  • Examine whether the beliefs needed to pursue the outcome are in place.
  • Set manageable milestones and adapt the roadmap as you learn what works.
  • Build a coaching plan with direction and room to respond to the real person in front of you.
→
03
Lead sessions that create movement

Lead sessions that create movement

Walk into each session knowing what needs to happen next.

  • Open with progress and celebrations, and agree on the session's priority.
  • Work on what matters and translate the work into a decision or practice.
  • Close with clear accountability and a meaningful takeaway.
  • Produce clarity or help a client change a response, rehearse a behavior, make a decision, or follow through on a commitment.
  • Connect each session to the larger outcome and check what changes between sessions.
A Client Example

What a Personal CoachingRoadmap Looks Like

I want to make a career change, but I keep putting it off.

A CLIENT'S OPENING — AN ILLUSTRATIVE SCENARIO, NOT A TESTIMONIAL

Imagine a client who says, “I want to make a career change, but I keep putting it off.” A generic series of conversations might circle the decision without defining what success requires.

You begin by clarifying the current situation and a specific desired outcome. You explore why the move matters, what the client has already tried, the practical constraints, and whether they believe they can make the change. Together, you identify milestones: deciding on a direction, testing options, preparing for conversations, taking specific steps, and measuring what happens.

At each session you review progress, address the current obstacle, agree on the next action, and adapt the plan. The structure stays clear. The path responds to this client.

Professional coaching conversation
5-Stage Client Roadmap
Adaptive Milestones
1
Clarify current & desired state
2
Choose a direction
3
Test options
4
Prepare conversations
5
Take steps & review

The same professional process can support many areas of coaching. The methods you use within it depend on your training and the needs and suitability of the client.

TRAINER PROOF

Learn From Someone Who Has Built and Delivered Client Programs

Robert W. Harrison, Training Director and Lead Trainer at the NLP Institute of California
25+ YearsStudying & Training Change

Robert W. Harrison

Training Director & Lead Trainer, NLPCA

Author • Coach • Hypnotherapist • Change Specialist

For more than 25 years, Robert Harrison has worked at the intersection of NLP, hypnosis, coaching, behavioral change, and personal transformation—helping clients and practitioners uncover the patterns beneath the problem and create meaningful, lasting change.

As Director of the NLP Institute of California, the program draws on his extensive experience turning unclear client challenges into defined goals, personalized plans, purposeful sessions, and measurable progress.

NLPStructure of experience
HypnosisUnconscious shift
CoachingInsight to action
BehaviorLasting momentum
Unblocked by Robert W. Harrison

Author of Unblocked

25+ Years of Change Work Distilled Into One Practical Framework

A practical system designed to help people get unstuck and build momentum.

DOCUMENTED CLIENT ENGAGEMENT

Graphics Cat:a measurable coaching engagement

Graphics Cat began with approximately $234,000 in annual sales. Robert coached its executive staff and sales team during an initial three-month engagement focused on measurable sales goals, client conversations, client needs and motivations, leadership alignment, accountability, and follow-through.

BEFORE COACHING
~$234,000

annual sales baseline

Initial annual revenue run rate

→
+247% Growth
FOLLOWING 12 MONTHS
+$578,000 GAIN
~$812,000

actual sales — ~$578,000 increase (+247%)

Measured actual revenue in the subsequent 12 months

In the 12 months following that coaching phase, the company recorded approximately $812,000 in actual sales—about $578,000 more than its previous annual sales, an increase of approximately 247%. The owner sold the company for more than $1 million the following year.

The coaching was one part of the company's business efforts. This example illustrates Robert's professional experience; it does not predict or guarantee another client's or student's result.

Outcomes

What You Will Build and Demonstrate

By the end of the training, you will have worked toward:

Offer icon
The Offer

A Clear, Compelling Offer

You will define who you serve and create a signature offer that clearly communicates the challenge and transformation you help clients achieve.

✓
A defined niche and ideal client.
✓
A signature coaching offer with a clear challenge and transformation promise.
✓
A program structure, duration, package, and pricing approach.
✓
An evaluation and enrollment conversation.
Coaching offer planning
Client process icon
The Client Process

A Structured Client Journey

You will create a step-by-step process to guide clients from where they are now to the results they want, with clarity, structure, and flexibility.

✓
A method for creating individual client outcomes, milestones, and progress measures.
✓
A repeatable structure for coaching sessions, actions, and accountability.
✓
A plan for follow-up and ongoing support.
✓
The confidence to adapt the process to each client's unique needs.
Client journey roadmap with milestones
Practice and certification icon
Practice & Certification

Real Practice and Professional Recognition

✓
Ten documented practice coaching sessions.
✓
A competency assessment for the independent NLPCA Professional Coaching Certification.
Professional Coaching Certification
Practice partners

You can complete your practice with someone you bring, another participant, or a member of the Practice Partners channel in the learning portal. You do not need a roster of paying clients before you can begin practicing.

Robert W. Harrison teaching a live professional coaching training session.

Robert leads the live cohort, office hours, and instructor feedback.

Training Experience

Learn It. Practice It. Get Feedback. Apply It.

The program combines online lessons with a ten-session live online cohort, coaching practice, projects, office hours, and instructor feedback. The live cohort gives you a place to see the process, discuss real situations, and develop skill with other students. Office hours are available throughout the year for questions and guidance.

1

First launch

November 17, 2026

First live cohort begins; course access starts.

2

After launch

Anytime

Enroll and start available online lessons; office hours all year.

3

Late joiners

Recordings + live

Catch up on missed classes; join remaining live sessions.

This is the first year of Professional Coaching Certification. Course access starts November 17, 2026, when the first live cohort begins. After launch, you can enroll at any time and start the available online material immediately. If you join after the cohort starts, you will receive recordings of classes you missed and can join the live sessions still ahead.

Fully online certification route

If you cannot attend a live cohort, you can still pursue full certification online. That route includes the required modules, quizzes, projects, ten documented practice sessions, at least one office hour so Robert can meet you, and a video recording of one complete coaching session for review. The full certification criteria and any additional requirements are explained inside the program.

There is no deadline to finish the requirements. If an assessment is incomplete or you do not yet meet the standard, you can get additional coaching, complete the work, and resubmit for assessment without an additional fee until you pass.

Who It Is For

Built for People Who Want to Coach Professionally

This training is especially valuable if you are already a coach, consultant, trainer, therapist, hypnotist, NLP practitioner, leader, or helping professional and want a clearer way to package and deliver your work. It also welcomes serious new coaches willing to practice, receive feedback, and develop competency.

Robert W. Harrison leading a professional coaching training session

Lead Trainer

Robert W. Harrison

Professional Qualifications & Scope

You do not need prior NLP or hypnosis training to learn the coaching process. If you choose to use NLP, hypnosis, or another specialized intervention with clients, you need appropriate training and must work within your qualifications and applicable professional boundaries.

You will get the most from this program if you want to build a real offer, apply it with people, document your practice, and demonstrate your skill.

Independent CertificationNLP Institute of California
READINESS

Before You Build the Plan,
Check What Will Support It

A client can describe a goal clearly and still hesitate when it is time to act. Part of coaching is noticing whether they believe the outcome is possible, that they are capable and permitted to pursue it, that change is safe and worthwhile, and that their own actions can make a difference.

You will learn to explore those beliefs through conversation, the client's responses, and their ability to take action. When appropriate, you can help create an early experience that shows the client change is possible. If an obstacle requires a method outside your training or professional scope, you will learn to recognize that boundary and seek appropriate support or referral.

An early breakthrough can be powerful. The professional standard is to create meaningful movement, measure it honestly, and keep the client's larger outcome in view.

1

Goal

Clarify what
they want

2

Readiness

Explore what
will support it

3

Action

Create a path
and move forward

NLPCA coaching consultation establishing readiness and client momentum
PRACTITIONER PROOF

More Training Becomes More ValuableWhen You Can Put It to Work

Amber Cox had spent ten years in the hypnosis business and taken dozens of trainings. While working with Robert through Business Mentorship, she refined her pricing and packaging, improved her evaluation and enrollment conversations, and received direct accountability and guidance.

Amber Cox, hypnosis professional and Business Mentorship participant
I made more money in the first month of working with Robert and following the system than I had in the entire previous year.

Amber Cox

Hypnosis professional & Business Mentorship participant

Amber's experience reflects Robert's earlier mentorship work. Professional Coaching Certification is a new program, and individual business results vary.

WHAT PROFESSIONALS SAY ABOUT TRAINING WITH NLPCA

Real Professionals. Real Growth.Real Results.

Hear from coaches, leaders, and helping professionals who have trained with NLPCA and are making a bigger impact in their work and with their clients.

VIDEO GRADUATE CASE STUDIES

Watch Student Experiences & Breakthroughs

Video Story

Got my first smoking client and helped them quit within a month of completing the program!

Hear directly from a graduate of the Professional Hypnosis Certification program.

Olga Dotsenko

Program Graduate & Certified Hypnotherapist

Video Story

I'd highly recommend it!

Hear from another graduate about their experience in the program and working with Robert.

James Case

Coaching & Hypnosis Professional

Video Story

I couldn't be more impressed with this training!

Hear from Tony Bell about his practical transformation and experience in the program.

Tony Bell

Consultant & Certified Practitioner

Portrait of Shannon Tobin
When I met Robert I had energy and ambition but no direction. His guidance helped me to move forward quickly and generate business and make enough money to support myself. My first one hour talk using his system paid $900!

Shannon Tobin

Client of Robert Harrison

IN THEIR WORDS

What Graduates & Professionals Say About NLPCA

"Without a doubt the NLP Institute of California has the next level of professional growth and mastery for all certified coaches. This cutting edge technology simply and powerfully will assist coaches in supporting clients to define and remove obstacles blocking their pathway to success."

Helen Attridge Green

Master Certified Coach, President of Inner Wisdom Coaching

"Even though I knew a fair amount of NLP before I trained with the NLP and Coaching Institute of California, I learned many new techniques in the classes. I was really able to see the big picture of the framework of NLP, which has been useful in learning to help others and myself."

William Song

San Francisco, CA

"Every coach, psychotherapist, nurse, social worker, manager, and serious business person needs the rich gifts and advanced communication tools NLP can provide. Before NLP I was struggling to define my practice, obtain clients, and develop programs. Now I have a full practice."

Maryam Webster

Saratoga, CA

"The results that I have seen from taking courses with NLPCA are great. I have seen richer and deeper relationships evolving from previous relationships that were pretty much unresourceful in the past; my abilities to respond differently have improved dramatically."

Cindy Smith

NLP Coach, Riverbank, CA

"Training with the NLP and Coaching Institute of California has been incredible in my life. It has been the experience to change all other experiences in my life."

Lyric Ginsberg

San Francisco, CA

"As a trainer, I was very impressed with the training. Class sessions flowed nicely and there was a good balance of teaching and practice."

Susan Karlins

Menlo Park, CA

"The NLP Institute of California is a very professional, worthwhile training organization... I liked the insightfulness and expertise of the trainers, the assistance of the resource people, and the variety of the program content that was taught."

Paul Price

San Mateo, CA

"In my experience with standard counseling, change happens over a long period of time. With NLP you don't have to think, you can just enjoy the changes and how quickly they happen. The Master training really enhances and condenses the process."

Kirk Derby

Seattle, WA

"After taking the training from NLPCA, I can no longer settle for self-help books and seminars. I've never felt this kind of certainty before, and it is because NLP is all about experiencing change first-hand."

Joanne Ritter

Director of Marketing and Communications, San Rafael, CA

"NLP has given me more tools to achieve my goals in business, relationships, and life. I feel I made some remarkable gains in personal growth. I recommend this to anyone who wants to expand their dreams and possibilities."

James Endo

San Jose, CA

Read More Graduate Testimonials

Testimonials reflect experiences with other NLPCA training programs and are not testimonials for the new Professional Coaching Certification.

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Implementation Support

Bring Your New Offer Into YourPractice

Developing the coaching skill and designing the offer go together. You will work on how to present your program, conduct an evaluation, explain your recommendation, and price and package your work.

You also receive the implementation resources offered with this enrollment: coaching website support for students who need a site or want to improve one, a 30-day Coach Hub trial for business tools, a client enrollment system, authority-building guidance, and a 30-day Coach Business Mentorship trial. These resources support the offer you create; you can use the ones that fit your existing practice.

Coaching website support

Coaching website support

For students who need a site or want to improve one.

30-day Coach Hub trial

30-day Coach Hub trial

Business tools to run your practice.

Client enrollment system

Client enrollment system

Take prospective clients through to enrollment.

Authority-building guidance

Authority-building guidance

Establish credibility in your niche.

30-day Coach Business Mentorship trial

30-day Coach Business Mentorship trial

Direct guidance for your offer and practice.

NLPCA Pathway

Your Coaching Process Can Grow With Your Skills

Professional Coaching teaches you how to organize and deliver the client journey. It stands on its own as a coaching certification. NLPCA's other core trainings can expand the range of change work you are qualified to bring into that journey:

Core Coaching StructureProfessional Coaching
Influence With Integrity icon

Influence With Integrity

helps you understand needs, motivation, resistance, and communication.

NLP Practitioner Training icon

NLP Practitioner

develops foundational change skills.

NLP Master Practitioner Training icon

NLP Master Practitioner

deepens flexibility and advanced change work.

Professional Hypnosis Certification icon

Professional Hypnosis

adds a specialized way to work with patterns and responses when appropriate.

Together, the five core trainings form NLPCA's broader path toward becoming an extraordinary coach. You can begin this certification without completing the others; use a specialized intervention professionally only when you are properly trained to do so.

THE OFFER

Join the Professional
Coaching Certification

The first live online cohort begins Tuesday, November 17, 2026, from 12:00 to 3:00 p.m. Pacific Time. It includes ten Tuesday sessions, with no class December 29; the final scheduled session is January 26, 2027. Course access begins November 17. After launch, enrollment remains open and you can start with the available lessons at any time.

Your enrollment includes the training, live cohort access, class recordings, ongoing office hours, the Practice Partners channel, project and certification assessment, and the support described above.

LOWEST TOTAL INVESTMENT
PAY IN FULL
$2,497

Pay in full: $2,497

INSTALLMENTS
THREE MONTHLY PAYMENTS
$873.95

Three monthly payments: $873.95 each; $2,621.85 total

INSTALLMENTS
TWELVE MONTHLY PAYMENTS
$222.65

Twelve monthly payments: $222.65 each; $2,671.80 total

Choose your payment option at checkout.

Enroll in Professional Coaching→Talk with a Training Advisor

Questions? Call 888-414-4293

FIRST EXPERIENCE GUARANTEE

Experience the First Module Risk-Free

First Module Risk-Free Guarantee Badge

Complete your first online module or attend your first live cohort session, whichever comes first. If you are not fully satisfied for any reason, you can request a full refund of the tuition you have paid. Submit your request within one week of that first module or session and before starting the next module.

You can experience the teaching and the learning environment before deciding whether to continue.

TRY IT FIRST

Complete your first module or live session.

FULL REFUND

If not fully satisfied, get a full refund of tuition.

SIMPLE PROCESS

Submit your request within one week and before the next module.

Certification Support

Take the Time You Need to Earn It

Your certification is based on completed training, documented practice, projects, and demonstrated ability. It is an independent certification awarded by the NLP Institute of California.

No certification deadline

There is no certification deadline. If your submitted work needs improvement, you can receive additional coaching and resubmit for assessment at no additional fee until you meet the standard.

1
Training
2
Practice
3
Assessment
4
Feedback

Frequently Asked Questions

Do I need to be an experienced coach to enroll?

No. The training is especially useful to coaches and helping professionals with existing skills to organize, and serious beginners may enroll. Every student must complete the training, practice, projects, and competency requirements to certify.

Do I need NLP or hypnosis training first?

No. You will learn the structure of coaching, offer design, client planning, session delivery, and progress review in this program. NLP and hypnosis are separate skills you can add through appropriate training if they fit the work you want to do.

When can I start?

Because this is the first year of the program, online course access begins November 17, 2026. After that launch date, you can enroll and start with the available online lessons at any time. You can also attend office hours throughout the year.

What if I join after the live cohort begins?

You can begin with available lessons, access recordings of live classes you missed, attend office hours, and join the remaining live classes. There is no deadline to complete certification.

What if I cannot attend the live cohort?

You can fully certify online. In addition to the modules, quizzes, projects, and ten documented practice sessions, the online route requires at least one office hour and a recording of a complete coaching session. The program explains the full criteria and any additional requirements.

Where do I find someone to practice coaching with?

You may coach someone you bring, work with another participant, or connect with someone through the Practice Partners channel in the learning portal. Both certification routes require ten documented practice coaching sessions.

Is this an ICF-accredited program?

No. This is an independent NLP Institute of California certification with its own training, practice, project, and competency requirements. It is not represented as an ICF-accredited program or a path to an ICF credential.

What happens if I do not pass an assessment the first time?

You can receive additional coaching, complete or improve the required work, and resubmit for assessment at no additional fee. There is no deadline to finish certification.

What if I already have a website and a coaching offer?

You can refine your existing offer and apply the client-planning and session methods to the practice you already run. Website support is an implementation resource you can use if it serves you.

What is the refund policy?

Complete the first online module or attend the first live session, whichever comes first. If you are not fully satisfied, request a full refund of tuition paid within one week of that experience and before beginning the next module.

Final Invitation

Give Your Skills a Structure Clients Can Follow

Imagine being able to explain whom you help and how your program works. Imagine sitting down with a new client, establishing a clear outcome, creating a plan for this person, and leading sessions that connect to measurable progress.

That is what you will learn, practice, and demonstrate in the Professional Coaching Certification.

Build the Program. Personalize the Path. Lead the Session.

Reserve My Seat→Talk to an advisor

© 2026 NLP of California LLC. All Rights Reserved

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