How To Read & Lead with Integrity
Decode. Adapt. Influence.
Master the Art of Dynamic Leadership: Transform Your Ability to Read People and Lead with Unprecedented Impact
In today’s volatile business world, the ability to read others and influence effectively isn’t just an asset—it’s a necessity. Consider this:
- 83% of executives say they lack confidence in their ability to influence stakeholders effectively (Harvard Business Review, 2023)
- Companies with leaders skilled in reading and influencing others outperform their peers by 30% in revenue growth (McKinsey & Company, 2022)
- 71% of employees feel their leaders don’t understand their motivations, leading to disengagement and turnover (Gallup, 2023)
As Warren Buffett aptly put it, “The most important skill in business is the ability to communicate and connect with people.”
Workshop Benefits
✅ Learn how you (and others) make decisions about work, relationships and personal lives so you can have more influence and help them more effectively.
✅ Save time, money and energy; eliminating wasted communication that is ineffective or counter productive and learn to give others what they really want and need.
✅ End the struggle and frustration of trying to motivate, inspire and lead others who are challenging or resistant, and start getting the results you really want.
✅ Learn how you (and others) make decisions about work, relationships and personal lives so you can have more influence and help them more effectively.
✅ Save time, oney and energy; eliminating wasted communication that is ineffective or counter productive and learn to give others what they really want and need.
✅ End the struggle and frustration of trying to motivate, inspire and lead others who are challenging or resistant, and start getting the results you really want.
(This pay link is for the 8 week self-paced program. Payment plans available on checkout)
Are you a high-level executive facing these critical challenges?
- Leading diverse, multi-generational teams in an increasingly complex environment
- Navigating rapid technological change and digital transformation
- Balancing short-term results with long-term sustainability
- Making high-stakes decisions under constant pressure
- Fostering innovation and creativity at scale in your organization
If these resonate with you, you’re not alone—and there’s a solution.
Introducing “Read & Lead”: The Science-Backed Approach to Leadership Mastery
“Read & Lead” isn’t just another leadership course. It’s a transformative program that goes beyond personality types and static assessments, teaching you to decode human behavior in real-time, adapt instantly, and influence with unprecedented effectiveness.
As Daniel Goleman, author of “Emotional Intelligence,” states: “The most effective leaders are all alike in one crucial way: they all have a high degree of what has come to be known as emotional intelligence.”
What Sets “Read & Lead” Apart?
- Real-Time People Reading: Learn to accurately assess anyone’s core motivations and communication style within seconds. Studies show that leaders who can read others effectively are 87% more likely to achieve their goals (Journal of Applied Psychology, 2022).
- Dynamic Adaptation: Master the art of flexing your leadership style to match any situation or individual. Adaptive leaders are 52% more likely to lead high-performing teams (Deloitte, 2023).
- Deep Influence: Discover how to connect with others on a profound level, dramatically increasing your persuasive power. Leaders skilled in influence techniques report 40% higher team engagement scores (Society for Human Resource Management, 2023).
- Practical Application: No more theory without practice. Every technique you learn can be applied immediately. 94% of our graduates report using “Read & Lead” techniques daily within a week of completing the program.
- Scientifically Backed: Our methods are grounded in cutting-edge neuroscience and psychological research, ensuring you’re learning proven, effective techniques.
"The most important skill in business is the ability to communicate and connect with people."
- Warren Buffet
Choose Your Path to Mastery
We understand that as a busy executive, your time is precious. That’s why we offer multiple formats to fit your team schedule and learning style:
- 1-Day Intensive: A power-packed day of transformative learning. Perfect for those who want to jump-start their leadership transformation (for teams 6 or more – contact us for more info).
- 3-Day Immersive: A deep dive into the “Read & Lead” methodology. Ideal for those seeking comprehensive mastery and hands-on practice (for teams 6 or more – contact us for more info).
- 8-Week Self-Paced Program (ideal for individuals and available on this page): Flexible online learning that fits into your busy schedule. Great for those who prefer to learn at their own pace with ongoing support.
(This pay link is for the 8 week self-paced program. Payment plans available on checkout)
What You’ll Gain
- The ability to “read the room” in any situation, from boardroom negotiations to team meetings
- Techniques to quickly build trust and rapport with anyone, even in high-pressure situations
- Strategies to motivate and inspire diverse teams, driving innovation and productivity
- Methods to navigate complex office politics with grace and integrity
- Skills to make high-stakes decisions with confidence and clarity
- Approaches to balance assertiveness with empathy, becoming a truly inspirational leader
As Simon Sinek, author of “Start With Why,” notes: “Great leaders are those who trust their gut. They are those who understand the art before the science. They win hearts before minds.”
"Studies show Leaders who can read others effectively are 87% more likely to achieve their goals."
- Journal of Applied Psychology, 2022
Real Stories, Real Results: See How Our Solutions Transformed These Clients' Lives
Case Study #1
Karen Neuer
Real Estate Agent Triple Income
Wow – $105,000 in extra profits the first year!
This class was hugely insightful and allowed me to deepen my relationships with friends, family, and colleagues. The biggest bang for my buck was the Personality Profiling that provided me with the tools to quickly assess and get into rapport with the clients I meet – resulting in more business and better relationships.
In the last year my real estate business has increased 283% in volume and my income has jumped from $58,700-$163,700. I directly relate this to training I have received with Robert and the workshop ‘How To Read and Lead People’.
Case Study #2
Graphic Arts Co.
Increases Sales 300%
Phase 1 – Coach Sales Team & Executive Staff for 3 Months
Metric – Increase Annual Sales and High End Corporate Client List
BEFORE – Annual sales approx. $234,000
AFTER – Annual sales approx. $812,000
Case Study #3
United American Bank
Increases Sales 300%
Phase 1 – Coaching executive team for 3 Months
Metric – New Loans written in Commercial Real Estate Market
BEFORE – Sales January 2014 – $2,000,000
AFTER – Sales January 2015 – $7,000,000
(This pay link is for the 8 week self-paced program. Payment plans available on checkout)
Is “Read & Lead” Right for You?
This program is specifically designed for:
- C-Suite Executives and Directors
- High-potential leaders on the fast track to top positions
- Entrepreneurs and business owners
- Any leader facing complex, high-stakes leadership challenges
If you’re ready to transcend traditional leadership paradigms and achieve unprecedented success, “Read & Lead” is your next step.
Your Investment in Unparalleled Leadership
Your investment in the “Read & Lead” program isn’t just in a course—it’s in your future as a leader, the success of your team, and the growth of your organization. Consider this: companies that invest in advanced leadership development see a 147% increase in earnings per share compared to their competitors (Association for Talent Development, 2023).
What’s Included:
- Comprehensive training in the “Read & Lead” methodology
- Practical exercises and real-world applications
- Personalized feedback and coaching
- Exclusive access to our online community of elite leaders
- Ongoing support and resources to ensure lasting transformation
Don’t Just Lead. Read & Lead.
The business world won’t wait. Your competitors are looking for every edge they can get. Can you afford to rely on outdated leadership approaches?
As Peter Drucker, the father of modern management, said: “The most important thing in communication is hearing what isn’t said.” With “Read & Lead,” you’ll not only hear the unspoken but also respond with unparalleled effectiveness.
Take the first step towards transformative leadership. Choose your preferred format and enroll in “Read & Lead” today.
What Is How to Read And Lead With Integrity?
How to Read And Lead With Integrity will help you identify ‘deeper motivations’ that drive decisions you and others make on a daily basis…
So you know what you and others really want…
Participating in How to Read And Lead With Integrity, you will learn why a cookie cutter approach to communication, leadership and motivation will not work.
Learn why a perfect way to motivate one person may end up being the worst to motivate another. Know how to spot the differences, how to use that knowledge, along with simple and easy tools to communicate more effectively in a way that works for them.
Think of someone close to you.
Someone, you know fairly well or for some time. Notice, there are things that likely stress you out but don’t seem to bother them at all, and vice versa.
Likewise, there are things that may stress them out, but don’t bother you at all. The difference is in your personality profile – your unique set of ‘deeper motivations’ and the patterns that naturally arise from them.
These key differences can ‘make-or-break’ the success of any goal and dramatically affect results. Knowing and understanding these key differences will not only empower you to get better results, but also empower you to do so more easily, and with less resistance than before – with yourself and others.
In How to Read And Lead With Integrity, you will learn the five major categories, how identify them ‘on sight’ and how to use them to be more influential; enabling you to be your best at work, at home and in love.
The Three Pillars Of How To Read And Lead
Pillar 1
Learn To Change The Way You Think And Feel About Yourself, Others, And The World
Pillar 2
YOUR Unique Personality Profile, And How To Leverage Your Strengths
Pillar 3
The ART Of Reading And Leading Others For Better Outcomes
What's Inside?
Program Topics...
✅ Virginia Satir’s Four Coping Mechanisms for Stress – what are they, how to use them, why you should care.
✅ Five Major Personality Types – how to instantly spot each one, how to use them and why they are important.
✅ Key Attractors – what will always motivate, entice and inspire for each personality type.
✅ Key Stressors – what will always create stress, pressure, resistance and sabotage for each personality type.
✅ The structure of EGO formation – and the path to spirituality.
✅ The structure of UPSET – how all upsets occur, how they are formed, and what you can do about it.
✅ How to prevent distractions, resistance and pushback. How to create an authentic and warm connection with others, and easily maintain it.
✅ How to have more fun and be more effective in any social situation.
✅ The structure of EVERY Sales (or influence) Conversation. NOTE: You will use this every time in sales and in client work & therapy.
✅ How to identify, predict and prevent problems BEFORE they occur.
✅ How to feel comfortable in your own skin and be the real YOU.
And much, much more…
What Leadership Experts Have To Say About How To Read And Lead With Integrity...
Amber Cox, Author and Emotional Intelligence Expert
Clair Olson, Executive in Mergers & Acquisitions
Vicki Baugh, Organizational Training Developer for Federal Government
(This pay link is for the 8 week self-paced program. Payment plans available on checkout)
What Just A Few Of Our Graduates Have To Say...
Start Learning Now...
Get Immediate Access To Full Program!
Here Is What You Get When You Join Today:
Immediate & Lifetime Access
Immediate & Lifetime Access to Learning Portal, Private Community, and Module for How To Read & Lead Others With Integrity (so you can watch them over and over again – Netflix for NLP).
8 Modules Delivered to Your Inbox
8Modules delivered to your inbox – One per week (get the first module immediately with your registration).
Updated Yearly with NEW Material
Updated yearly with NEW material (including all LIVE class recordings for each year – so you can see the same process demos done with different clients and by different instructors).
Private Community
Private Community Support, Practice, and Accountability Partner with other students LIVE or via Zoom from around the world.
Instructor LIVE Support
Office Hours twice every week, where you can contact an instructor LIVE to support you.
Free Ticket
One Free ticket to our next LIVE & Online Class (check calendar for LIVE class dates).
Get Started For ONLY
$174
(This pay link is for the 8 week self-paced program. Payment plans available on checkout)
Curriculum Overview
MODULE 1
Introduction To NLP And The Structure Of Ego Formation
✅ The basics of Neuro-Linguistic Programming (NLP) – how your reactions and responses are created and can be changed.
✅ Model excellence so you can reproduce the same results in your life.
✅ The power of reframing and how to become a master at changing your internal state of mind; so you can stay on your ‘A’ game everyday.
✅ How to troubleshoot, and recover, when things are not going as planned.
✅ How you create your reactions and responses.
✅ Where does this all come from?
MODULE 2
The Five Personal Needs And Personal Needs Stress Cycles
✅ Learn your Personality Profile Matrix (PPM) and understand your strengths, weaknesses and how to leverage yourself for success.
✅ Understanding your PPM will help you reduce stress and get more done in less time.
✅ Learn Key Attractors that will AWAYS motivate, entice, and inspire each person (with that type).
✅ Learn Key Stressors that will ALWAYS cause stress, pressure, and resistance for each person (with that type).
✅ Discover how to begin to ‘spot’ each type (just by looking at them).
✅ Discover how to quickly assess each type through casual conversation.
✅ PS: YOU RECEIVE A COMPLETE WORK-UP FOR, AND THE TEMPLATE FOR UNDERSTANDING YOUR PPM
MODULE 3
The Four Coping Stances
✅ Learn Satir’s Four Coping Mechanisms For Stress.
✅ Discover WHY this is the #1 pattern you MUST be able to detect in yourself and others.
✅ Understand why 100% of communication STOPS when one or more persons are in one.
✅ Understand HOW to use them to get dramatically better results.
✅ Learn how to detect when you or someone else is in one.
✅ Know how each type get’s stress, understand the triggers, and how to prevent it from happening.
MODULE 4
Structure Of Upset And Worthy Vs. Unworthy Pattern
✅ Learn the exact recipe of all upsets and grabs (anytime you lose choice).
✅ Discover how you’ve been living an unconscious agenda to prove something about yourself.
✅ Identify the key to transforming stress in yourself and others.
✅ Learn the Worthy Vs. Un-Worthy Pattern to quickly know if you are setting yourself up for success or failure (and how to avoid it).
✅ Know the keys to staying resourceful in the most challenging situations.
✅ How to over-ride your biology in emotionally challenging situations.
MODULE 5
Other ‘Key’ Patterns: How To Detect And Work With Them
✅ Learn 10 other powerful communication patterns that create understanding or destroy it.
✅ Learn how to leverage them to create better understanding, rapport.
✅ Easily detect them in yourself and others.
✅ Learn how to communicate within each pattern so the other person (or group) feels understood.
✅ Discover how to use Pre-emptive conditioning to prevent problems before they occur.
✅ Improve agreement and compliance in others.
MODULE 6
How To Influence Others And Power Templates
✅ Discover the secret to 93% of what you are always communicating.
✅ Easy ways to authentically connect and communicate that give you an advantage in any situation.
✅ How to quickly gain and build rapport and favorability with anyone you meet.
✅ Build trust quickly and deepen the trust over time.
✅ Learn how to DIAL in the YUM – and add more fun, curiosity, and excitement to any interaction.
✅ Learn what the DEEPER NEEDS are and how they are more important than whatever they are asking for.
✅ Learn the difference between surface level requests and deeper needs that are driving everything.
✅ Create a powerful, deep, and lasting connection with others fast.
MODULE 7
The Art of Decontamination
✅ Discover how to deliver challenging news or feedback while maintaining rapport and connection.
✅ How to deal with challenging people and situations.
✅ How to handle being attacked verbally or accused of something.
✅ Learn HOW to diffuse a volatile situation and neutralize the emotional state of the other party.
✅ Understand how to recover if you’ve already been contaminated.
✅ How to process a challenging event without making it worse or increasing negative feelings about the other person.
✅ How to maintain professional rapport with people you find challenging and even turn it around.
MODULE 8
Reading Others On Sight Alone, Validating, and Troubleshooting
✅ Learn the Art of Reading others on sight alone.
✅ Be able to walk into a room and know what will and won’t work before you even open your mouth.
✅ Understand the visual ‘Tells’ that let know instantly what what they really care about.
✅ Create the feeling in the other that you are ‘mind reading’ and that you understand them better than they understand themself.
✅ Discover how to validate your read through casual conversation.
✅ Understand how to troubleshoot challenging reads.
✅ Enter a group and quickly assess who’s making the decision (hint: it’s not always the leader)
✅ How to work with groups.
✅ What to do in challenging situations.
✅ What to do if you can’t seem to get the ‘read’ on another person.
✅ Special circumstances that could save your career or contract – knowing this can save you your livelihood.
(This pay link is for the 8 week self-paced program. Payment plans available on checkout)
The Trainer
Robert Harrison, Trainer
Robert Harrison is an acclaimed trainer and developer in NLP, Coaching, Hypnosis, and Personality Profiling. He authored several books, including ‘First 50 Clients’ and ‘The Professional Hypnotists Toolbox.’ With over a decade of experience working with the mentally ill, he created the ‘Structure of Upset’ model. Robert is a Board Certified Hypnotist and Trainer, NLP trainer, coach, and consultant who has been devoted to helping people improve their lives for over 22 years. He has won awards for his Hypnosis programs and teaches at major conventions while also mentoring Hypnotists and Coaches worldwide.
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